Hipstercrite had this great entry last week called How To Gain Blog Followers The Fast Way which I found myself nodding along to so vigorously that I think it stopped being a nod and started being something more of a headbanging motion that required playing some Black Sabbath to get out of my system.
In the post she writes:
The biggest thing I’ve learned is that if you want a lot of followers and want to attract advertisers you need to make your blog niche. The more niche the better.
I’d be lying if I said I don’t give a shit about my traffic (most people are lying if they say they don’t care), but I don’t give a crap enough to completely change my blog in hopes of wooing advertisers. Hey, it would be nice to get paid for this thing, but in the long run, I obviously like having my content all over the place. I have the freedom to write whatever I want.
High five! Right on, sister!
Fifteen years under my belt, and I still run my blog on the same philosophy that I always have. I will write whatever I want, whenever I want, and I don’t give a flying rat ass what anyone thinks about it. If you think I’m interesting, you’ll bear with me while I work it out.
AKA I know about half of my readership comes from real life friends who will not give two shits about this post because I’m rambling on about this mythical community that we call the blogosphere… AGAIN. Even though this largely doesn’t apply to them.
I can’t even imagine being a niche blogger. I’d run out of shit to say if I had to post solely on one topic… I tried to start a music blog once (and if you know me, you know I’m pretty fanatical about music) and I quite literally bored myself to tears within two weeks. It wasn’t fun. AT ALL.
I follow a lot of blogs that would be considered niche… Largely because there’s little other choice these days, you just follow and hope someone posts something more interesting than what they wore today or the color of their fingernail polish….
Most of the blogs I seem to be on fall into one of several categories:
1. DIY bloggers with an Etsy store. These folks post tutorials of how to do shit and try to sell you the stuff they’re making. They’re not a bad niche to follow if you like to make stuff… Except for the fact they have a tendency to make themselves look like they fell out of a magazine, and if they have nothing better to post about they just start posting things that they thought were pretty on Pinterest instead of taking a day off. Oh yeah, and they do a lot of giveaways… Usually of other ladies who sell things on Etsy… and well, some of them go a little bit overboard with it.
2. Web designers who make blog layouts for other bloggers. These are the ones that are after my true heart because truth be told they’re the ones who are most like me… Sure, I’m a web developer / themer person for an entirely different type of client. They can usually do no wrong in my book. Too bad I can only find like three of them.
3. Fashion and thrifting blogs. I always end up following these bloggers by accident. Or because I followed a link from somewhere else and decided to follow them because they had a giveaway for some killer shoes and nowadays you need to follow people to get in their little giveaway things. But for the most part? Boring. Boring. Boring. I rarely ever shop and I wear t-shirts that I got for free at tech conferences. I am so not the target demographic. They just seem to get mixed in with those DIY bloggers with Etsy stores a lot (in fact some of them straddle the two genres).
4. Living with intention / life coaching blogs. I like these bloggers a lot, except for the fact that I usually like them too much and then feel bad because I totally wish I could take their class or buy their program or whatever… but I’m just too freaking broke. But they totally give me the feel goods most of the time.
5. Mommy bloggers. I’m seriously of the mind that mommy blogger isn’t a niche, it’s just personal bloggers that have been rebranded after they pushed out some crotchfruit. The trouble with them is every other blogging community targeted at women is specifically for them and if you’re not looking to become pregnant like now…. You’re not going to have that much in common unless they’re really good storytellers.
There are days where I feel a little bit bad because I’m not any of those things… and I don’t think it’s really fair that someone who posts fifty billion pictures of shoes and has a giveaway every other day has a ton of followers because their content is bawhoring…. and then I’m all… “WHY SHOULD I FEEL BAD? I LIKE MY BLOG, GODDAMNIT!”
I suppose at the end of the day, that makes everything okay.